Marketing & Distribution
Our extensive warehousing and distribution networks in destination markets have enabled us to market our rice efficiently to our customers across multiple geographies.
We have also built up several recognised brands including ‘Royal Feast’ jasmine rice in Ghana, ‘Royal Orchid’ jasmine rice in Côte d’Ivoire, ‘Mama Gold’ premium parboiled rice in Nigeria and ‘Mama Africa’ in Mozambique and Nigeria. These established brands have seen good growth over the years, and are reflective of our ability to cater to the exacting standards of diverse markets. Apart from Africa, we have also established a strong sales and distribution network in India for our basmati rice brands, ‘Puroma’, ‘Ultimate’ and ‘Deli Feast’.